Dreams reviews

3.6

69% would recommend to a friend

(366 total reviews)
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Jonathan Hirst

71% approve of CEO

59% positive business outlook

Dreams has an employee rating of 3.6 out of 5 stars, based on 366 company reviews on Glassdoor which indicates that most employees have a good working experience there. The Dreams employee rating is in line with the average (within 1 standard deviation) for employers within the Retail and wholesale industry (3.4 stars).

Reviews by job title

366 reviews
5.0
Jan 12, 2026

Best Place to Work

Recommend
CEO approval
Business Outlook

Pros

Amazing from start to finish, great management and always felt appreciated and looked after

Cons

none at all for me

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Dreams Response
4mo
Hello, Thank you for taking the time to leave a review. We are glad you are enjoying your employment with us and wish you a long and rewarding career with Dreams!
2.0
Feb 12, 2024
Recommend
CEO approval
Business Outlook

Pros

Initially, the company’s flexible working policy and its emphasis on employee autonomy were highly appealing. The ability to work from home for a significant part of the week and the flexibility in working hours were presented as evidence of the company's progressive stance on work-life balance. These policies were not only attractive at the recruitment stage but also integral to the contracts agreed upon by employees, promising a modern and accommodating work environment.

Cons

The company's recent actions have starkly revealed a blatant disregard for employee well-being, autonomy, and even legal contracts. The sudden edict forcing all employees to revert to a five-day in-office workweek, under the guise of enhancing collaboration, has not only failed in its stated purpose but has significantly disrupted employees' lives. This move, particularly egregious for those who were contractually promised a two-day office presence due to personal circumstances like not owning a car, signals a profound disrespect for employees. The message is clear: the company views contracts as irrelevant and believes it can unilaterally override agreed-upon terms without consultation or consideration. The hypocrisy of the company’s stance on valuing employee well-being is now glaringly obvious. Despite its professed commitment, the decision to completely disregard previously agreed-upon flexible working arrangements exposes a cynical approach to employee relations, prioritizing perceived short-term needs over the genuine well-being and financial stability of its workforce. The resultant environment is one of mistrust and disillusionment, exacerbated by a culture that seems to infantilize employees, dictating rigid schedules with no regard for individual needs or circumstances. Furthermore, the toxic behavior, has been allowed to fester, contributing to an oppressive work atmosphere that many choose to escape as soon as feasible, as evidenced by the alarmingly high turnover rate.

1.0
Feb 19, 2024

Company has lost way

Recommend
CEO approval
Business Outlook

Pros

There seem to be very few pros left. It always was a wonderful company to work for but recently has lost its way and this is evident in the sales

Cons

I have heard that some of my colleagues in stores that hit there targets, they are all on performance plans because they never met the other measures. Yet our store that missed target in sales isn’t, how is that even logical. There are so many things going wrong, multiple of the same type of bases in stores so you have a smaller range to sell. No longer being able to quickly quote someone, this takes you away from being able to assist other customers who then walk out the door. Merchandising is wrong when sent to the stores, nothing is communicated, we complain about it and they do a magazine but still don’t improve the operational communications. The company says they want you to be authentic but heaven help you if you ask the wrong question or try suggest something different. We were even told before the roadshow not to ask about the fact we were being given multiple of the same base. How is that authentic. It is almost like someone in head office wants the company to fail. There is absolutely zero progression if you are store based.

Viewing 1 - 3 of 366 Reviews

Glassdoor has 388 Dreams reviews submitted anonymously by Dreams employees. Read employee reviews and ratings on Glassdoor to decide if Dreams is right for you.