10 Ways to Get Started with Employer Branding
Every employer has room for improvement, especially when it comes to employee growth and satisfaction. Here are ten easy ways to start creating and improving your employer brand today.
Marielle Leon
Marielle Leon, Author at Glassdoor US | Jul 13, 2020
Read more: 5 Things You Can Do With a Glassdoor Free Employer Account
2. Validate Your EVP with Employees and Candidates. When it comes to your employer value proposition (EVP), take the time to listen to what employees are saying, address the issues they raise, and then ask employees to join the conversation on sites such as Glassdoor. Also, monitor that your employer brand is resonating with the right candidates.Related: 5 Ways to Promote Company Values and Maintain Culture in a Distributed Environment
3. Make Your Employer Brand Visual and Compelling. Show job seekers a realistic preview of what it's like to work at your organization by posting photos and videos. Skip stock photos in favor of images of your own employees.Read more: How to Create an Amazing Why Work with Us Section
4. Be Consistent. Train your recruiters, hiring managers, and executives so they can tell a consistent story about your organization and why it's a great place to work. 5. Benchmark Your Brand Awareness and Reputation. Analytics can help you refine and optimize your branding process. Use data to make better decisions that can help you win the war for talent and improve your strategy. 6. Fix What's Broken. Bad reviews aren't necessarily bad for business. In fact, most people are suspicious when they don't see any areas for improvement highlighted. Be sure to respond to reviews promptly, say "thank you," address any problems, be considerate, and recognize positives.Related: The Ultimate Guide to Glassdoor Reviews
7. Make Employees Your Brand Ambassadors. No matter what positions they hold in your company, your employees can be your best brand advocates. Employee reviews have a powerful influence on job seekers, so your top talent can help you attract other top talent. 8. Maintain and Engage Social Channels. By linking to Glassdoor and other social media sites or highlighting employee testimonials on your career site, you build trust with candidates. 9. Ask Candidates for Feedback. First impressions are everything, so ask your candidates to post reviews about the interview process. What they say can help you address problems and make improvements.Related: Responding to Negative Glassdoor Reviews
10. Rinse and Repeat. Never Stop. Employer branding isn't a "set it and forget it" process. Never stop monitoring your reputation and working to improve your employer brand. That way, your company message will continue to resonate with your target talent.Take charge of your employee brand today or others will control it for you. Savvy organizations are shaping their value-add stories on Glassdoor. Be the author of your own story! Sign up today for a Free Employer Account >
Marielle Leon
Marielle León is the B2B Content Strategist and Copy Manager for Glassdoor. She's passionate about wellness in and out of the workplace, which is why writing and wrangling content for a company so committed to the mission of helping people everywhere find a job they love resonates so perfectly with her professional experience and commitment to a healthy lifestyle. Glassdoor as a company exemplifies the kind of culture they promote, offering flexible work schedules that allow creativity and morale to flourish, which leaves Marielle time to enjoy the trails of beautiful Marin county where she lives and works.
