3 Reasons Why CEOs Can't Ignore Glassdoor

Perception is reality, especially when it comes to attracting and hiring top talent. Increasingly, investors are heeding company ratings when they research organizations. Employers need engaged employees to boost productivity and promote an employer brand. Employers run the risk of missing out on excellent candidates if they ignore their company reviews on Glassdoor and don’t analyze the competition. Bottom line? The time is now to join the conversation and let your employer perspective be heard. Here are the top reasons why: 1. Investors care about company reputation Did you know that 15-20% of the variance in a company’s performance comes down to leadership? Powerful leaders drive organizations to succeed. Without them, employees would not be as successful. Additionally, well-led companies show a 900% stock price growth over 10 years, compared to poorly-led companies that only show 74% growth. According to a March 2015 Glassdoor Research Report, compared to Fortune’s “Best Companies to Work For,” Glassdoor “Best Places to Work” companies outperformed the overall market by 115.6%. Alternatively, the 30 lowest rated public companies on Glassdoor broadly underperformed the market from 2009 to 2014. To read the full report, check it out here. 2. Engaged employees are more productive Your employees directly influence your employer brand. It’s in your company’s best interest to engage employees and add the employer perspective to the online conversation – addressing specific issues raised by employees. To get involved and engage your employees, start by responding to reviews on Glassdoor! Responding shows you care and positively influences candidates researching your company. Sixty-nine percent of Glassdoor members agree their perception of a company improves after seeing an employer respond to a review. You wouldn’t ignore customers who review and rate your products – so why would you ignore employees rating your organization? Here’s our responding to reviews checklist:

• Respond promptly
• Welcome all feedback
• Address specific issues
• Be considerate
• Promote the positive

3. Knowledgeable job candidates are easier to recruit Ninety-four percent of job seekers are likely to apply to a job if an employer actively manages its employer brand. Don’t let candidates abandon your profile and head to competitors! Add your perspective to reviews, update your Glassdoor profile often and share updates on your culture and work environment. Action plan: Start managing your reputation Did you know you can utilize Glassdoor to analyze the competition? Target highly qualified job seekers at the moment they’re making career decisions. You can also use Glassdoor Job Ads to target candidates by location and job title. Ultimately, as a CEO, it’s your job to know what’s being said about you and your company. Use Glassdoor to build your brand, respond to reviews and join the conversation! Also, analyze the competition, target ideal-fit job seekers and win the war for talent. Download our new eBook, 3 Reasons CEOs Can’t Ignore Glassdoor now for more insights, plus case studies from Cornerstone OnDemand and Edelman! You can also check out what Edelman's CEO has to say about Glassdoor and Dell's post on why you can't ignore it.