Box Gains 2X Greater Influence Over Millennial Job Seekers in the Bay Area

Competing for quality candidates is already a challenge but tech recruiting in the San Francisco Bay Area is near to impossible without a killer recruiting strategy. Box is a Bay Area company making a name for itself as an employer and as a company to watch. CEO, Aaron Levie, was named entrepreneur of the year by Inc. magazine and the company's customers consist of 92% of the Fortune 500 companies.Founded in 2005, Box provides a secure, scalable content-sharing platform for over 20 million users and 180,000 businesses. Box's dynamic, flexible content management solution lets users access and share content from anywhere, on any device. It has around 1,000 employees and as it grew, Box needed a branded strategy to get qualified candidates in the door. Box came to Glassdoor with 3 goals in mind:

• Increase brand awareness
• Reduce recruiting spend from outside sources
• Recruit millennials in the San Francisco Bay Area

Box partnered with Glassdoor to advertise its jobs to ideal candidates and promote the company's unique employer brand. Using Job Ads and an Enhanced Profile, Box was able to reach ideal candidates based on their locations and job titles. This was helpful when it launched a diversity campaign to hire female engineers in the Bay Area. The Job Ads also drove increased awareness and traffic to the company's profile on Glassdoor. Box's culture and attitude is all about fun and it is able to display that fun and zany vibe that's so appealing to millennials. Its Enhanced Profile helped showcase the brand while also connecting social media feeds which is a large influencer of millennial candidates. After setting up the Enhanced Profile, posting jobs and launching targeted campaigns, Box started seeing some great results! To see more of Box's great results on Glassdoor, check out the Box Case Study!