Employer branding

Glassdoor Company Trends Spotlight: Veritiv

Glassdoor Team

Glassdoor Team | Author & Career Expert at Glassdoor | Mar 10, 2016

Each month, an roughly 30 million people visit Glassdoor*. Have you ever wondered what they’re looking for? Or what companies they’re looking up? If you knew the answer, what would you do with that information? Here at Glassdoor, we think about that all the time, which is why we built Glassdoor Trends which highlights organizations that have been highly frequented on Glassdoor all month. This month, we’re taking a deeper look at one of February’s most trafficked companies, Veritiv, to provide some insights into why it might be third on Company Trends on our U.S. list.

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Veritiv is a leading North American business-to-business distributor of print, publishing, packaging, facility and logistics solutions. With a 2.6 Glassdoor rating, Veritiv is an engaged Glassdoor employer that has 262 jobs listed on its Glassdoor profile. Why is Veritiv trending? While companies can trend on Glassdoor for many reasons, a quick Google search on Veritiv uncovers a few key initiatives that may explain its trending status. Last fall, Veritiv named Adam Taylor as its new chief strategy officer and Dave Hudson as its new chief information officer. These two key hires to Veritiv’s senior management team will likely help Veritiv grow and expand. Additionally, in late October, a New York Times spotlight came out with Veritiv’s CEO, Mary Laschinger, about leadership, hiring and company culture. Change is coming Most notably, Veritiv announced in January it’s making the shift to Earth Pact Sugar Cane Paperboard, a “material made from 100 percent pure sugar cane bagasse, an agricultural byproduct of sugar manufacturing.” Similarly, Veritiv announced in early February it has recently “become a member of the Association for the Advancement of Sustainability in Higher Education (AASHE), a North American association of colleges and universities working to create a sustainable world.” Both of these shifts show the world that Veritiv is environmentally conscious and is “at the cutting edge of today’s technology for sustainable packaging.” Learn more about Glassdoor Company Trends Glassdoor Company Trends helps employers get a peek into what jobs and companies are most popular with job seekers. Updated monthly, Glassdoor Trends examines activity among thousands of jobs and companies, identifying notable or unexpected attention spikes of attention by job seekers. Weighted results ensure companies of all sizes and less common occupations are represented. Why does a company trend on Glassdoor? Companies can trend on Glassdoor for a variety of reasons, including:

Workplace/employment news
Product/service news
Business News
Awards
Events

Note this is not an exhaustive list of reasons, but gives an idea as to some of the possible reasons that an employer may trend on Glassdoor. The best way to consider why a company may trend is to think about what catches a job seeker’s attention that in turn could causes them to research the company and/or its open jobs on Glassdoor. Up your employer brand If you’re interested in upping your employer brand and drawing attention to why your company is an ideal place to work, it’s time to get serious about how candidates are viewing your brand on review sites like Glassdoor. Consider getting started with Glassdoor by claiming your Free Employer Account, updating your company profile, responding to reviews, promoting your profile and posting your open jobs. Competitive intelligence with Glassdoor Trends Want to learn more? Explore Glassdoor Trends, which can be filtered by location, industry or job title. Learn more about Glassdoor Job and Company Trends and see Trends FAQs (including a handful of best practices on what to do when your company appears on a trends list). You can also view October’s Trends spotlight on Delaware North and November’s on Mount Sinai Health Systems. *Google Analytics, Q4’15

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Glassdoor Team

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Glassdoor Company Trends Spotlight: Veritiv

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