What makes a great profile that attracts not only potential job seekers but enthusiastic company fans as well? To find out,
Glassdoor looked at companies with the most followers to determine the top 10. From pictures and video to "Why Work for Us" messaging and showcasing open jobs, you'll see there's plenty you can do to build out an engaging company profile.
Google
You know the phrase, a "picture is worth a thousand words?" At Glassdoor, we believe one of the best ways to showcase your company is through photographs, which is why we allow any employer, customer or not, to share office photos with a
Free Employer Account. Photos give job seekers a glimpse of your company, both in and out of the office, and this is a tool that
Google employees definitely take advantage of.
Amazon.com
Glassdoor offers a feature for your company profile called "Company Updates," which allows you to share relevant news regarding your work culture and hiring needs. Think of this as status updates where you keep followers updated on company news, events, jobs and more.
Amazon has taken advantage of this, and it's working. The company's updates highlight everything from what its like to work at Amazon to "My 10 Most Memorable Candidate Interview Moments." Frequently sharing relevant and interesting posts can increase your following dramatically. Amazon has more than 250,000 followers on its Glassdoor profile and keeps growing this number by producing engaging content regularly.
Want to gain more followers? Read more about company updates and start increasing your reach!
IBM
The first thing a candidate will see on your profile is the cover photo, which lands right at the top of your page. So it makes sense to select an image that attracts immediate attention, right? This image should embody both company culture and workforce. Adding a brief line directed towards candidates will seal the deal. Naturally, candidates will be more inclined to scroll down and seek more information about your company if your cover photo instantly attracts them.
IBM uses this feature, and it shows - the company has more than 200,000 followers on Glassdoor.
Deloitte
In the same sense that photos amplify your company profile, videos are a great way to share information with your followers as well. Videos allow messages to be quickly and easily shared. They also provide an honest depiction of what it's like to work at a company, showcasing company culture in the best possible way.
Deloitte uses videos within its Glassdoor profile to demonstrate what is expected of employees and the qualities the company is proud to represent. Providing a personal story through video gives job seekers something they can relate to. Deloitte has taken advantage of this feature and grown its already impressive following.
Hewlett-Packard
Now more than ever, job seekers are dedicated to finding companies with a healthy work/life balance. Using your Glassdoor profile, you can display the benefits and perks you provide as well as a space for employees to review those services. Adding this feature to your profile removes the guesswork for a job seeker, making it easy to understand if your company is the right fit.
Hewlett-Packard has leveraged this tool by providing brief summaries across 50 categories. Using this feature not only gives insight to job seekers, but also allows your current employees to view their available benefits and how they compare to other companies.
Accenture
Social media has changed the way people find jobs and has become increasingly important as a recruiting tool. Companies who don't embrace social media are missing out on great employees.
All throughout your Glassdoor profile, we've made it easy to integrate your various social media accounts to connect with your followers. For example,
Accenture provides links to Twitter, Facebook, LinkedIn and the company's YouTube channel. Offering these links gives your followers another way to engage with your company and get an inside look at your culture.
Apple
Has your company been recognized for various achievements but you're unsure how to showcase them? Glassdoor provides a space to easily share your awards and accolades so you can make the most of your accomplishments!
Apple uses this space wisely to organize its awards both by title and by year. Displaying accolades gives job seekers a tangible view of your company's strengths. It's also a great way build trust with candidates.
Infosys
Reading reviews, scrolling through photos and checking out social links are helpful tools, but sometimes people just want the facts. On your Glassdoor profile, you have the option to share additional information such as your company size, competitors and home page link as well as background on your company.
Infosys has successfully leveraged this content to upgrade its profile and, in turn, gain hundreds of thousands of followers.
Facebook
The more information candidates have about a company, the more likely they are to apply to open jobs. Every Glassdoor profile has a "Why Work for Us" section, which
Facebook has used to create categories like "Make an impact," "Engineering," "Marketing," "New Grad/Intern" and "Culture/Values." This allows candidates to gain an inside look at a particular category of interest. Certainly, a seasoned engineer will be searching for different information than a marketing intern. By leveraging this tool, your candidates will be more informed of what you have to offer.
Tata Consultancy Services
Along with basic background about your company, culture and mission, consider promoting your open jobs on your Glassdoor profile.
Tata Consultancy Services frequently posts a variety of jobs for various skill sets. Actively updating and sharing job postings will lead to more followers. With more than 300 jobs available on its profile, Tata is dramatically boosting recruiting efforts.
Ready to build followers and upgrade your Glassdoor profile? The best place to start, if you haven't already, is by signing up today for a Glassdoor
Free Employer Account.
Methodology: To determine this list, Glassdoor examined the 400,000 companies on Glassdoor and ranked them by number of followers. This list reflects the companies with the highest number of followers as of July 1, 2015.
