The Winning Recipe for Company Culture with HubSpot

What makes candidates choose your company over another and what makes your long-term employees stay? For many employees, it boils down to the culture—and in a candidate-driven market, culture might be all it takes to differentiate your company from another. According to a Deloitte University Press article, “culture and engagement” was cited as top challenge by 87% of HR leaders around the world. Companies that get their culture right and communicate it both within and without the organization have an easier time filling positions and keeping employees happy. Hubspot is one of the companies that cracked the culture code, landing at #4 among large companies on Glassdoor’s 2016 Best Places to Work List. Additionally, the Slideshare presentation “Hubspot Culture Code” went viral in 2013 and received nearly two million views. Wouldn’t it be great to know their secret to creating a killer culture code? The Company Culture Cookbook This year, we partnered with Hubspot to create the Company Culture Cookbook, which shares the winning recipe for creating a company culture along with a template to immediately lay out your company’s unique culture and get started. In this new eBook, you’ll learn the main ingredients that go into a winning culture. When you put them together in your company’s own unique way, you’ll gain the benefits of educated candidates and happier employees. [Related: Employers, learn how customer-obsessed companies bring their values to life] Here’s a preview of the main ingredients: 1. Values When was the last time you re-evaluated your company’s mission and values? Could your employees rattle off your values without thinking twice? A clearly articulated list of values is ineffective if your employees can’t remember them and validate those traits for you on social. Make sure your mission and values are reinforced by displaying them in the office as well on your website and Glassdoor. It never hurts to have posters or wall art in your office that remind your employees what it means to work for your company and get them excited to come into work every day! 2. People Values are more than words on a page, screen, or wall; they are lived out in the actions of your leaders, managers, and employees. Employee engagement happens one employee at a time, so take care of the biggest asset to your company’s culture -- your people! To do this, host team events and celebrate wins, both big and small. Listen to the feedback your employees leave and actually implement any changes needed. 3. Policies Policies reinforce your values, whether you know it or not. When was the last time you took a good, hard look at your policies? Are they corporate jargon or do they match the culture of your organization? Are there any policies that seem outdated and could be refreshed? Going through this exercise every quarter can help your organization grow and keep your current employees happy. 4. Perks, benefits & career development According to a January 2015 Glassdoor Site Survey, the top five pieces of information job seekers want employers to provide as they research where to work were:

1. Details on compensation packages
2. Details on benefits packages
3. Basic company information
4. Details on what makes the company an attractive place to work
5. Company mission, vision and values

Give the people what they want! Now that you know what types of information job seekers are looking for, update your policies and inform job seekers from the get-go about benefits you offer at your company and why your employees love coming to work every day. 5. Workspace The physical location and interior of your office also communicate your company’s values in a big way. When candidates walk into your office to interview, your workspace is oftentimes their second or third impression of your organization. Ensure that it validates all the values you’ve sold them on for the interview! Similarly, your employees want to work in an office that matches the culture and values you’ve established as a brand. To showcase your great workspace, add photos on your website and Glassdoor page of your office space to give candidates an idea of what to expect when they arrive for the interview. Also, allow employees to promote your great office on social media as well! We know that a great culture doesn’t happen overnight and takes constant work and reinforcement from within. Download the Company Culture Cookbook and Template for action steps that you can take to create your own winning company culture today!