What stage is your employer brand?
Glassdoor Team
Glassdoor Team | Author & Career Expert at Glassdoor | Feb 25, 2023
Tips for moving up
As outlined in our Employer Branding report, here's how to get to the next level:
How to move from Stage 1 to Stage 2: Do you have a defined employer brand? Look at your employee experience strategy. Invest in understanding your workforce and what employees and job seekers want. Chart a course to get there - authentically, honestly, and transparently.
How to move from Stage 2 to Stage 3: Assess if the employee experience matches promises made in job listings and throughout the interview and hiring process. If there is a disconnect, your employer brand may not feel authentic to job seekers. Look for ways to bridge the gap and focus on improving company culture.
A key finding from our research: Many organizations set out to create a meaningful employee experience. But there's a disconnect between what employers are doing and what employees expect - especially regarding underrepresented groups.
How to move from Stage 3 to Stage 4: Foster collaboration and conversation (yes, even remotely) to drive talent attraction and employee satisfaction, engagement, and advocacy. This is the stage where you really build a strong culture.
Find out how to take your employer branding efforts to the next level by downloading our Employer Branding report.
Glassdoor Team
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