Wella Company Snapshot
Wella brushes off much of its competition. One of the world's leading haircare companies, it sells professional and retail haircare products, cosmetics, and fragrances. Its Wella brand is its top seller; hair coloring products (Koleston, Wella Viva) are also leaders. Its Tondeo unit supplies professional products and appliances to salons. Wella's fragrances include Alfred Dunhill, Anna Sui, and Gucci, among others. Reluctantly for Wella at the time, Procter & Gamble acquired a majority stake in the firm in 2003 from four families (Ebert, Pohl, Sander, and Stroeher) that owned some 80% of Wella. Through a Domination Agreement transaction, P&G in November 2007 acquired the rest of its outstanding shares.
