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Digital transformation across BAT is about leveraging technology to deliver value for consumers, customers, employees, shareholders and society. Technology and data are key enablers of our #ABetterTomorrow ambition and their exponential value is achieved as we ensure BAT has the skills, ways of working and culture to fully exploit them. To accelerate this transformation, our Information and Digital Technology function has joined forces with BAT’s Global Business Services team to deliver cutting-edge technology, data and process solutions for the whole organisation. Now known as Digital Business Solutions, the new function will deliver digital solutions at scale for BAT via the use of automation, data and innovation, while empowering our teams with data-driven insights and platforms. DBS’s role will be vital as BAT continues its transformation to become a stronger, simpler, faster multi-category, consumer-centric business. Ultimately this will help us create the Enterprise of the Future as BAT delivers #ABetterTomorrow. Find out more on our new careers site!
A Better Tomorrow™ transformation story was the big talking point on the CNBC Europe news channel on 17th February. Chief Marketing Officer, Kingsley Wheaton, appeared on CNBC Europe's morning business show Squawk Box to discuss BAT's 2020 preliminary results.
A Better Tomorrow™ transformation story was the big talking point on the CNBC Europe news channel. Chief Marketing Officer, Kingsley Wheaton, appeared on CNBC Europe's morning business show Squawk Box on 17th February to discuss BAT's 2020 preliminary results.
Our Chief Executive, Jack Bowles, announced an ambitious programme called QUEST to accelerate BAT’s transformation to create the ‘Enterprise of the Future’.
We’re thrilled to announce that we have been named as a Top Employer globally for the 4th year in a row! The @TopEmployer Institute has certified us across 34 countries for our commitment to enriching the world of work with our HR practices.
Today we have published our #HumanRights report. Launched on #HumanRightsDay, the report demonstrates how we are delivering on our #ESG priorities as we build #ABetterTomorrow for all our stakeholders.
We’re proud to have been recognised as an FT #DiversityLeader for a second consecutive year.
We have a clear purpose to build A Better Tomorrow by reducing the health impact of our business. Today we've launched #VapeExplained to provide answers to some of the most commonly asked questions offering a source of factual information. Learn more about our purpose and join our organisation! (VapeExplained is available in the UK and the US and will expand into other countries in 2021).
We’re delighted to have been recognised as a Financial Times #DiversityLeader for a second consecutive year. #Diversity and #inclusion are key drivers of our #transformation journey to build #ABetterTomorrow.
Great to see our Director of Digital and Information, Marina Bellini, highlighting BAT's #DigitalTransformation at the FT Live Global Boardroom. This transformation is key to our #ABetterTomorrow ambition. Marina highlighted the important role that technology is playing in helping people to continue working effectively, observing that it can ‘make possible what was previously impossible’. Marina also noted how the COVID crisis had seen companies such as BAT move more quickly on digital enablement and how she hoped this would continue long into the future.
