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Today, Channel 4 Sales has announced it will introduce an advertising emissions measurement tool for its advertisers. It marks a broadcast industry first move – offering advertisers emissions data about digital campaigns running on Channel 4’s owned and operated platforms. We’re pleased to collaborate with sustainable technology platform Scope3 to make this possible, as Channel 4 Sales continues to put sustainability at the top of its agenda.
Cheers to a new deal! Channel 4 Ventures will invest in Bartesian, the leading premium cocktail appliance brand, to drive brand awareness and accelerate expansion in the UK market. “Bartesian represents the perfect blend of innovation, premium experience, and consumer demand for convenience. We see significant growth potential for the brand in the UK and are excited to support its expansion through our media investment.”- Vinay Solanki, head of Channel 4 Ventures
What’s dividing Gen Z? Our latest landmark study 'Gen Z: Trends, Truth and Trust' reveals a major gender divide within the UK’s youngest generation. While Gen Z women hold more progressive views on gender, immigration, and racial justice, we’ve identified the ‘Lost Boys’—young men caught in the culture wars, struggling with their identity, and lacking role models. How is this divide shaping the way Gen Z navigates politics, identity, and progress?
Celebrating a graduation to remember! 🎉 This month, nineteen trainees from West Yorkshire and Greater Manchester graduated from Channel 4’s Content Creatives Scheme, ran by 4Skills, at a special event in Leeds. The trainees showcased their work and spoke about the highlights of their experience to a room full of industry professionals, before networking and taking part in some well-deserved celebrations. We caught up with some of the scheme’s partners and trainees, as well as training provider SharpFutures . Watch the video to hear what they had to say. A big thanks to our partners Social, Bradford 2025 UK City of Culture, Limehouse, Finn ,National Science and Media Museum, Brawl, Jaywing, Campus Industries ☞ Student Marketing Experts, Royal Armouries Museum, One Day Agency, Tangerine and Redbricks Media, and our own 4Studio for participating. 📹 Video credit - Matt Radcliffe
🧠 1 in 4 students wouldn’t know where to get mental health support. 📉 30% say their mental health has got worse since starting at university. We recognise the impact this huge transition and associated pressures can have, and so are coming together with Campaign Against Living Miserably, Student Minds, and the cast of Big Boys this University Mental Health Day to raise awareness around support available and signpost vital support for anyone that may need it. #UniMentalHealthDay
The Royal Television Society Programme Award nominations are out…. We’re delighted that Channel 4 has received 14 nominations ✨ Congratulations to everyone who is involved with bringing these shows to our screens! Check out the link in our comments for the full list of nominees.
Today is University Mental Health Day! The numbers speak for themselves… 🧠 1 in 4 students wouldn’t know where to get mental health support. 📉 30% say their mental health has got worse since starting at university. We recognise the impact this huge transition and associated pressures can have, and so are coming together with Campaign Against Living Miserably, Student Minds, and the cast of Big Boys this University Mental Health Day to raise awareness around support available and signpost vital support for anyone that may need it. #UniMentalHealthDay
What’s dividing Gen Z? Our latest landmark study 'Gen Z: Trends, Truth and Trust' reveals a major gender divide within the UK’s youngest generation. While Gen Z women hold more progressive views on gender, immigration, and racial justice, we’ve identified the ‘Lost Boys’—young men caught in the culture wars, struggling with their identity, and lacking role models. How is this divide shaping the way Gen Z navigates politics, identity, and progress? See below.
Ahead of International Women's Day this Saturday, it was a pleasure to host a fantastic panel of female journalists at our Leeds HQ last night, all united by their passion to protect and champion women in the industry. Held in collaboration with Women In Journalism, we heard Reach PLC Editor Natalie Fahy, award winning journalist Sophia Smith Galer, and Channel 4 News Communities Editor Darshna Soni candidly share their experience on dealing with digital harassment and their strategies for safeguarding. The discussion also focused on the new reality of the digital age, exploring how journalists can interact with their audience on social media, and how they can maintain credibility and build trust amid the rise of AI-generated content and misinformation. Having the ability to carry out fearless investigative journalism in the public interest is vital, with last night being a testament to Channel 4 News efforts here, as it was crowned Programme of the Year by the Royal Television Society for the second year running. A big thank you to Sunita Bhatti, Head of Regions at Channel 4 News, for chairing our panel event. For those who missed it, a livestream of the event is available to watch here: https://lnkd.in/eHpQv-_2
This week Channel 4’s Rak Patel, Charlie Glyn, Alex Wright and John Cox take to the stage in a host of panels at New Video Frontiers and Performance Marketing World Unlocked First up at New Video Frontiers was Charlie Glyn, Ad Technology Leader, who reiterated how we’re opening up the power of TV via our programmatic offering as Channel 4 Sales is striving to lower barriers to entry for SMEs. Meanwhile the benefit of our agnostic and partnership-based tech approach within programmatic advertising brands was highlighted by Alex Wright, Programmatic & Data Sales Leader. Later on in the day our Chief Commercial Officer had a fireside chat with Vincent Flood focusing on the unique power of TV driven by the friction between creative and standards. And at Performance Marketing Unlocked John Cox, Streaming and Social Sales Leader spoke about CTV and the opportunity it presents for small to medium enterprises looking to go one step further in their growth.
