Probably walking into a lions den with this one…Art Directors when you were juniors how and when did you learn what a concept vs an execution? And tips on how to better conceptual thinking? Because I’m feeling really stupid right now.

Why is it that so many us of hate our jobs in this industry? On paper, it pays pretty well, you get to make stuff and go on shoots etc. It’s not physically gruelling work and it’s not as dull as most office jobs. So what is it that makes us hate it so much? The hours? The creative frustration? The clients?

You ever work with someone that’s just a straight up hater? You bring forth a great discovery and everyone is giving kudos except that one person. You get a new hairstyle and on the call, everyone compliments the new look except for that one person. In the office, you say hi to everyone but there’s that one person that avoids eye contact instead of just saying hello. Don’t be like this.

Is walking out of the bathroom stall after taking a loud, gassy dump to the horrified and disgusted face of your CCO a good reason to start looking for a new job? Asking for a friend.

It is totally possible that AI is a massive bubble and the only reason agencies say they are adopting AI is because other agencies are saying they are adopting it and they want to say to clients that they are adopting AI. But nobody is really using these tools in any meaningful way.