ASDA Snapshot

3.5
based on 12,396 ratings

53% would recommend to a friend

Lord Stuart Rose

45% approve of CEO

Mission Here at Asda, we’re united by one purpose, to bring brighter living within everyone’s reach.

It’s a big statement with a simple meaning – that we understand the opportunity we have to have a positive impact on our customers’ lives and in the communities we serve. And it’s a job we take seriously.

Our vision is to be a retailer that holds onto the best of the old whilst embracing the new. So we keep our British heritage in doing the right thing for our customers, colleagues, and communities, whilst also creating a new, exciting spirit of entrepreneurialism that welcomes the new, and anticipates the evolving needs of customers. Whether it's in our offer to customers, our talent, or our ways of working with suppliers – we offer the best choice of great quality products, at outstanding prices.

We put our customers at the heart of what we do, because we believe that everyone deserves to enjoy the good stuff in life, whatever their budget.

That belief is underpinned by the fact that we love what we sell. We know that if we match fabulous products with an understanding of customer needs, we can create an experience that means they choose Asda again and again.
Description Our Business
Bringing brighter living within everyone's reach. That’s more like it.

With around 150,000 colleagues helping c.16 million customers a week with their groceries, healthcare and more – it’s safe to say we’ve got everything covered here.


We’re a big player in the supermarket world. Our network is made up of over 1,000 stores across the UK, from superstores to petrol stations, as well as depots – and brand new Express stores. Not to mention our online services.

Millions of people across the country rely on Asda every week. And for every one of those customers, we’ve got a team of colleagues working together on the shop floors and behind the scenes. So that our customers can stock up on their favourites, as well as get the care they need, when they need it most.

So when it comes to everything, we’ve got it. And more.

Our Culture
Bringing brighter living within everyone's reach – for our customers, and our colleagues. That’s more like it.

Whatever your role, we all get stuck in together and give our everything here at Asda. So we can go even further and make good stuff happen for every customer – and for each other. Find out more about our culture, and everything that makes us Asda.

In the supermarket world, change is your best friend (aside from the customer of course), so it’s a good job we embrace it!

We’re all about having an eye on what’s next, in everything we do. Thinking about how we can do it better, for our customers, and our colleagues, to make good things happen. So we can get ahead on our journey to being the country’s most trusted retailer.

So there’s never a still moment!

And how do we do that? By getting stuck into everything together – whatever your role. We know the best results happen when we know what we’re working towards, and all pull together to get it done. That’s why we keep it pretty informal, down-to-earth, and accessible – so everyone can find their everything. And have the team to help them go for it.

So, here at Asda, we’re all about:
Putting customers at the heart of everything
Daring to try
Never waiting to make good stuff happen
Loving what we sell
All being colleagues, together one team

That’s what drives us. And if you’re ready to be part of it, you’ve got everything we’re looking for.

Life at ASDA

Glassdoor gives you an inside look at what it's like to work at ASDA, including salaries, reviews, office photos, and more. This is the ASDA company profile. All content is posted anonymously by employees working at ASDA.