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Last week, Asda Foundation shared their Young Futures Fund ‘Funding in Action’ report – celebrating the fantastic impact that this funding is making for children and young people 💚 The fund supports young people and families in meaningful, practical ways - focusing on key areas where support is needed most including teenage mental health, help for families during school holidays, and opportunities for younger children to stay active. Thank you to the incredible local groups and volunteers who bring this work to life 🙌 Read the full report here:
Today, we’ve made two major announcements as we continue to make progress against our Formula for Growth turnaround plan.
Last month saw the opening of our very first Greggs of the year at Ashington Express and it’s safe to say, it’s been a hit! This is just the beginning… we’ve got plenty more Greggs openings lined up as we keep growing our food-to-go range, bringing even more choice (and great value) to our customers. A massive shoutout to everyone who made it happen, from the teams behind the scenes to our brilliant store colleagues who got everything ready. #Asda #AsdaColleagues #Greggs
Last week was a proud moment for our produce team, as Lauren Hladun was named Supply Chain Woman of the Year at the National Women in Agriculture Awards 2026 🎉 Recognised for her outstanding work across our produce supply chain, Lauren’s deep farming knowledge and collaborative approach has helped ensure great quality veg for our customers while supporting growers and reducing waste in the supply chain 🌱 A fantastic achievement – well done Lauren! 💚
We're celebrating a double win for Asda Tickled Pink at the Third Sector #BusinessCharityAwards last night 🏆🏆 We were delighted to take home the Best charity partnership Food & Beverage category and Long term partnership of the year - an incredible achievement that feels even more special as this year marks the 30th year of Asda Tickled Pink 🎉 As we celebrate three decades of Asda Tickled Pink, we’re proud to continue championing breast health awareness and support for our wonderful partners Breast Cancer Now and CoppaFeel! A huge congratulations to every colleague and customer who continues to support and champion Asda Tickled Pink 💚
🏆 We’re proud to be winners of the DFN Project SEARCH Founder & Patrons Award 🏆 This recognition from the DFN Foundation celebrates the impact we've made through our Supported Internship Programme, as we help young people with learning disabilities and/or autism build the skills, confidence and real-life work experience they need to move from education into full-time employment. Today, we have more than 120 interns across 23 Asda stores, each gaining valuable experience and taking positive steps towards full-time employment - including Josh and Owen at our Oldbury store, who have both secured roles with us in the past month 👏 A huge thank you to all of our colleagues and interns involved, and to DFN Project SEARCH for the continued partnership 💚
We're proud to be a founding signatory of the UK Packaging Pact, as we work with the industry and build on the important work of WRAP's UK Plastics Pact. Through this commitment, we’re joining organisations from across the value chain to help drive positive change for the UK’s packaging system, our customers and the planet 💚
Our latest standalone George at Asda concept store in Peterborough is off to a flyer, with the opening weekend seeing a 50% sales uplift year on year! 🚀 Building on the fantastic customer response to our first openings in Leeds and Hull last year, we're continuing with our plans to open 10 standalone George stores this year - and this weekend is just further proof of how excited our customers are for the new format 💚 We're giving our customers a more inspiring space - and shoppers in Peterborough can expect: ✨ A fresh, contemporary store layout designed for easy browsing 👗 Expanded womenswear, menswear & kidswear collections 🏡 A wider selection of George Home favourites 🛍️ Our newest drops - including Yasmin & Amber Le Bon denim and Stacey Solomon’s exclusive Easter range ⚡Simplified self‑scan checkouts and an improved Click & Collect experience We're delighted with the response over the opening weekend, and we're proud that the standalone George stores truly showcase the full breadth of our fashion and home ranges in a new and contemporary space for customers 💚
💘💚 Love is officially in our aisles 💚💘 This Valentine’s Day, we’re playing Cupid and giving single shoppers a super convenient way to spark a connection … all by picking up one of our special‑edition red baskets. Whether you’re reaching for a loaf, lingering by the bakery, or eyeing up the sweet treats, our red baskets are a playful way to meet someone new while doing the weekly shop. You’ll find them tomorrow in our Asda Toryglen, Asda Bromborough and Asda Leicester Fosse Park stores - the very places our research shows shoppers are most actively looking for love 👀 And the reaction so far? Absolutely brilliant. From giggles to glances to viral social media reaction, our customers are loving the idea as much as we are. Here’s to love, romance, and maybe even a date night this weekend … and for some, it could all start down aisle 5 🛒❤️
As we celebrate #NationalApprenticeshipWeek, we're shining a light on the wide range of apprenticeships we provide and showing why an apprenticeship at Asda offers so much. Just ask Chloe Turnock and Theo Wall, two of our Retail Degree Apprentices, who are showing why leadership apprenticeships matter - and how they’re shaping the future of retail from day one. Between them, they’re managing a team of 40 daytime colleagues, keeping one of our busy Supercentres running smoothly, and balancing the fast‑paced demands of Online operations. They’re a brilliant example of how leadership has no age limit when you’re ready to step up. See how Chloe and Theo are building their future at Asda 👇 #NationalApprenticeshipWeek #EarlyCareers #GraduateCareers #WeveGotTheReceipts
