Ogilvy

Ogilvy

4y

The future of loyalty is more human and more creative than ever. Why? Because the past year has accelerated changes in the ways we work and learn, the ways we transact business, and the ways we connect with one another. After the disruption and emotional turmoil brought on by COVID-19, social unrest, and divided politics, we’re more selective about how we spend our time and money, and we desire experiences that are both authentic and engaging. The things that matter to us have come into focus, and we care about protecting those, whether that means spending more time with our families, improving our personal wellness, and/or standing up for social justice. We’re looking for reassurance, safety, and security. And our focus is more local, more purpose-driven, and far more digital. Learn all about how and why the future of loyalty will be defined by getting up close and personal, the connection of brand and loyalty, the measurement of customer behavior and emotion, and more....Show more

Ogilvy

5y

Proud to be recognized as one of the world’s leading creative companies at Cannes Lions 2021! Our record 8 Grand Prix & 73 additional awards earned by our teams, clients, & partners shows the impact of #BorderlessCreativity ✨...Show more

Ogilvy

5y

Brilliant article from Ogilvy's Behavioural Science Expert, Peter Hirsch, on the impact of behavioral science & how it can help businesses enhance consumer understanding, research, employees & more! For anyone looking to infuse research-based observations into corporate practice, this is a must read!...Show more

Ogilvy

5y

At this year's D&AD Awards, Ogilvy earned top honors with “Courage is Beautiful” for Dove, which was awarded a Yellow Pencil in the Press & Outdoor – Press Campaigns category. In addition, Ogilvy also took home 8 Graphite Pencils, 16 Wood Pencils, and earned 26 Shortlists. In all, 19 offices contributed to Ogilvy’s impressive performance at this year’s D&AD Awards. Congrats to all our incredible team members who made this possible!...Show more

Ogilvy

5y

In the wake of the Black Lives Matter movement, a spotlight has been shone on the particular ethical issues surrounding diversity, equity, and inclusion from the boardroom to the warehouse floor to your Instagram feed. According to WARC’s 2020 study, 91% of people surveyed consider racial profiling to be a problem in the advertising casting process. With nearly 50% of Gen Z individuals being Black, Indigenous, or People of Color (Pew Research Center, 2018), it’s time to start treating diversity, equity, and inclusion within your brand as the norm, not the exception. Ogilvy is taking decisive action in our influencer marketing practice to redefine the industry approach. Read more about building modern brands through diverse, values-based influencer partnerships. ...Show more