The salary trajectory of a Assistant Store Manager ranges between locations and employers. The salary starts at £20,605 per year (estimate) and goes up to £40,889 per year (estimate) for the highest level of seniority.
The estimated average salary for a Assistant Store Manager at ASDA is £74,074 per year or £36 per hour, but some professionals have reported earning up to roughly £123,757 per year (90th percentile). The typical pay range is between £57,113 (25th percentile) and £97,571 (75th percentile) annually. This is based on 1,076 salaries submitted by ASDA Assistant Store Manager professionals on Glassdoor, as of Jul 2026.