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We’re proud to share that BAT has been recognised by the Financial Times as one of Europe’s Best Employers 2025. This recognition is based on independent, anonymous feedback from employees across Europe. Over 4 million employee evaluations were considered from more than 15,000 companies, and BAT placed in the top 5%, earning a place among Europe’s top 1,000 employers. This recognition reflects the everyday experiences of our people - a culture shaped by trust, inclusion, and the opportunity to grow. It’s a moment we’re immensely proud of and a reminder of the kind of workplace we’re building: supportive, empowering, and focused on what’s ahead. 🚀 Want to be part of what comes next? Discover exciting opportunities of how you can shape the future at https://ow.ly/3F9650VZ3Ve - because Tomorrow Can’t Wait. #WeAreBAT #ABetterTomorrow
We are proud to announce the launch of Vuse Ultra, our most premium vapour offering yet. Now available in Canada, Vuse Ultra will expand into three additional markets within the next six months, marking a significant milestone for the Vuse brand. Vuse Ultra represents a leap forward in our science-driven transformation journey, and commitment to building A Better Tomorrow™. Developed through deep consumer insights and powered by advanced technology, Vuse Ultra showcases how innovation can drive progress toward our vision of a Smokeless World. Central to the Vuse Ultra experience is the MyVuse App that delivers a personalised, digitally enhanced experience with features like CloudControl™, FlavourMax™, and Flavour Autotune™ - all designed to optimise performance and flavour. Gustavo Gonzalez, Operations Director of Vapour, shares, “Vuse Ultra has been one of the most challenging yet rewarding innovation projects we've undertaken. Furthermore, bringing more rigorous stress testing and prototyping, we ensured that every detail met high standards. We're proud to deliver a product that reflects our commitment and passion to quality and excellence for our consumers”. This launch is the result of months of collaboration and dedication from teams across R&D, Marketing, Operations, Design, Legal, Finance, and Science – all working together to bring Vuse Ultra to life. Congratulations to everyone involved. Your passion and expertise made this possible. #Vuse #SmokelessWorld
"In space, your crew is your lifeline - every move, every word counts." At BAT, we know the same holds true for high-performing teams. Trust, timely feedback, and coaching aren’t just nice to have - they’re what turn challenges into shared success. We had the privilege of hosting British astronaut Tim Peake as part of our ongoing Link & Learn sessions, where he shared inspiring lessons on feedback, communication, and leading under pressure. As we continue our journey toward building A Smokeless World, we’re committed to creating a workplace where people can grow, thrive, and make a meaningful impact. This session is just one way we’re equipping our teams with the skills they need. Thinking about your next step? Explore our open roles at https://ow.ly/xjcp50VR1TX. Thank you, Tim, for the great session! #ABetterTomorrow
When you join BAT, you’re joining a certified Global Top Employer with fantastic opportunities to boost your career. Earlier this year we've been named a Global Top Employer by the Top Employers Institute for the eight consecutive year! This prestigious recognition follows a rigorous evaluation of our HR practices across 38 markets and six regions. Ready to be part of something bigger? Tomorrow Can’t Wait, and neither should you!
🌍 Our world is full of exciting challenges. At BAT, we’re taking our entire industry into a brave new era, realising our vision to Build a Smokeless World. This journey isn’t easy, but every challenge is a chance to grow, push boundaries, and create bold, innovative ideas. Side-by-side with brilliant, creative, resilient people, we’re taking things into our own hands to enable positive change and make a lasting impact for generations to come. 🌟 Discover how we’re shaping careers that matter and building a legacy of impact. 🎥 Watch our new video and join us on this journey. Because Tomorrow Can’t Wait. #TomorrowCantWait #WeAreBAT #ABetterTomorrow
Proud to announce that BAT has been recognised as one of the Financial Times Diversity Leaders for 2025. The FT Diversity Leaders ranking identifies companies across Europe that excel in promoting diversity and inclusion, based on employee surveys focusing on gender balance, age, ethnicity, disability, and sexual orientation. This recognition reflects our commitment to creating a workplace where everyone feels valued and respected. We believe that diversity is not just a metric but a crucial element that drives innovation and success. A diverse workforce brings a wealth of perspectives and ideas, which are essential for building #ABetterTomorrow. As we celebrate this accolade, we recognise that our journey towards inclusion is ongoing. We remain dedicated to listening and implementing strategies that promote diversity at all levels of our organisation.
For BAT, it’s been an honour to host the 2024 CORESTA Congress – the world’s leading conference on tobacco and related product science in the beautiful city of Edinburgh (Scotland) from 13-17 October. CORESTA demonstrates the importance of collaboration amongst the entire scientific community to fully realise the public health opportunity of Tobacco Harm Reduction. It was a pleasure to welcome 500 delegates to the Congress, bringing together member and non-member organisations, from over 30 countries, including: companies, research institutes, laboratories, associations, and regulatory bodies. 2024 CORESTA Congress was focused on the theme of "Advancing Tobacco Harm Reduction through Scientific Collaboration". Opening the event, Danielle Tower, Head of Science & Regulatory Affairs at BAT, delivered a keynote speech outlining the progress BAT has made in driving forward Tobacco Harm Reduction: “The CORESTA Congress demonstrates the importance of collaboration amongst the entire scientific community to fully realise the public health opportunity of Tobacco Harm Reduction. We are proud to have hosted such an important event and strongly believe that positive global change is possible if all stakeholders recognise the potential of Tobacco Harm Reduction. To achieve this, more open conversations like those we have had this week are needed across the scientific and regulatory landscape, which is why we have recently launched Omni™ – Forward Thinking for a Smokeless World."
Introducing Omni™ – a robust, scientific resource and platform that makes an evidence-based case for Tobacco Harm Reduction. Omni™ is just the beginning; it will evolve, incorporating new research and fostering dialogue around Tobacco Harm Reduction. Omni™ is a pivotal step in making a Smokeless World a reality. This significant milestone marks BAT’s commitment to a new dialogue, underpinned by our commitment to a #SmokelessWorld. Download Omni™: www.asmokelessworld.com Review the evidence. Join the conversation.
Our Global Gender Equity Employee Resource Group, Women in BAT, recently hosted an inspiring summer event in London, where we celebrated our achievements and engaged in impactful discussions about gender equity. The event featured thought leaders including Jane Geraghty, Chief Client Officer at WPP; Stefany Gafurova, Client Director at Landor; and Soraya Benchikh our Group Chief Financial Officer, whose insightful perspectives reinforced our dedication to fostering a #TrulyInclusive workplace. #WomenInBAT is a global network passionate about diversity, supporting women and championing gender equality for all to reach their full potential and to build #ABetterTomorrow.
#FollowTheGrads as they share how their dynamic rotational experiences and international assignments have shaped their leadership journey within BAT. Each rotation in our global graduate programme offers unique learning opportunities, collaboration with colleagues across our business, and the chance to make a worldwide impact. This programme is designed to propel you into becoming a future leader at BAT through world-class training and global exposure. Discover how you can fast-track your career and become a part of our global network. Hear from Tariq Ayesh, Amana Jhan, Miyu Inoue, and Arianna Marquez.
