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Trust in advertising is growing… with TV charging ahead. The Advertising Association today released its new Credos Trust Tracker data for 2025, showing that trust in ads continues to grow, with 40% of people now trusting the ads they come across. According to the data, trust in TV grew faster between 2021 and 2025 than in any other medium (46% trust for TV ads) - including online ads (31%) and social media ads (27%) – with TV notably the most trusted medium among 18-34s (62% trust). Our Chief Commercial Officer, Rak Patel, has explored the findings in a deep dive in The Media Leader UK. He predicts that, “trust will increasingly prompt a rethink as advertisers favour trusted environments like commercial public service media (TV), which are nutrient-rich, and nourishing – unlike dopamine-filled environments elsewhere.” 👏
Channel 4 Ventures makes largest media-for-equity investment in Chip – your wealth app! Vinay Solanki, Head of Channel 4 Ventures, said “We are proud to lead this investment. Chip has outperformed many peers by focusing on simple, accessible products for savers. Channel 4 is keen to support innovative companies that unlock opportunities across the country – in this case helping consumers become more financially resilient. This deal also underscores our relationship with Crowdcube as we continue to work together supporting the UK’s consumer entrepreneurial ecosystem." https://www.cityam.com/wealth-app-chip-raises-17m-as-channel-4-backs-tv-push/
Kaouther Ben Hania’s The Voice of Hind Rajab speaks to the importance of using film as a medium to bear witness and remember the voice of the 5-year-old Palestinian girl, Hind Rajab, killed in January 2024. Last week, in anticipation of the UK and Irish release of the critically acclaimed and BAFTA-longlisted film, The Voice of Hind Rajab, a special parliamentary event was held at the Houses of Parliament. The session was hosted by Melanie Ward MP, and included remarks by Marwan Yaghi, Political Councillor, UK Palestinian Mission followed by a panel discussion with Writer and Director Kaouther Ben Hania, Producers Nadim Cheikhourha and Jim Wilson, actor Moataz Malhees and Kieran King who is the Humanitarian Lead at War Child. Backed by Film4 Productions, The Voice of Hind Rajab is in cinemas now across the UK & Ireland, released via ALTITUDE FILM ENTERTAINMENT LIMITED.
🏆 1.7m tune in as Senegal make Africa Cup of Nations history on E4 A dramatic Africa Cup of Nations final between Senegal and hosts Morocco drew a peak audience of 1.7 million viewers on E4 this weekend, with more than 700,000* streaming views so far. The match – packed with stoppage-time dramas and a second AFCON title for Senegal – delivered E4’s highest daily overnight share in over 20 years, including a 19% share of the 16-34s (+614% vs slot average). By bringing the Africa Cup of Nations 2025 to free-to-air TV for the first time in the UK, Channel 4 made one of football’s biggest tournaments accessible to everyone – live, in full, and free. Coverage of the 35th Africa Cup of Nations was commissioned by Pete Andrews, Channel 4’s Head of Sport, and produced by IMG, with the rights deal delivered in partnership with IMG and CAF. *Live streaming views still being finalised
Channel 4 today announces the appointment of Sarah Dillistone to lead its in-house production business in a newly created position. Sarah will start to develop in-house production capabilities as part of Channel 4’s Fast Forward strategy to diversify and grow revenues to remain a strong and successful business and reinvest back into the creative economy. Sarah is a BAFTA-winning showrunner and television executive with extensive experience across networks and streamers including Fox, Hulu and Netflix with a strong track record of delivering ambitious and critically acclaimed, returnable hit series and formats that cut through internationally including Perfect Match, The Ultimatum and Made In Chelsea. She will lead the development of Channel 4’s IP strategy and execution from February 2026. Sarah Dillistone comments: “I’m incredibly excited to be stepping into this role at such a pivotal moment for Channel 4. The channel has been a defining part of my career, so it feels especially meaningful to return and help shape what comes next, while continuing the relationships I’ve built across the US and international markets. I’m keen to work closely with an ambitious team to develop bold, distinctive programming that resonates in the UK and beyond.”
Channel 4 leads young viewers into streaming future as fastest-growing major streamer among adults in 2025 🎉 From Patience and Finding Father Christmas to Virgin Island growth was driven by a slate of talkable, agenda-setting hits. 📺 The newly consolidated BARB data reveals Channel 4 achieved growth on the major metrics in 2025. It’s not too late to discover the shows that got people chatting so (cheeky plug) why not head to Channel 4 now to stream our other fresh and original titles!
Freely has hit one million weekly users! Over Christmas, Freely — Everyone TV’s free live and on‑demand streaming platform backed by the BBC, ITV, Channel 4 and 5 — surpassed one million weekly users. This milestone makes Freely the fastest‑growing TV platform in the UK in 2025, with its user base doubling since hitting half a million in September 👏 To find out more, take a look at the press release linked in the comments below.
Exciting to see Radio Times report today that Channel 4 enjoyed a festive bonanza this year. We recorded our biggest Christmas week for linear share since 2012 and on streaming, our viewer minutes were up 48% YOY for the Christmas Week! Lovely as well to be crowned the fastest-growing streaming platform by the Radio Times. 🎉 From festive specials of The Great British Bake Off and Finding Father Christmas to Taskmaster’s New Year Treat, it’s great to have been a part of your celebrations 🌟
Big news for viewers 🎉 UKTV’s U service is now available on Channel 4 streaming, in time bringing thousands of hours of free, unmissable and bingeable British entertainment together with Channel 4’s acclaimed programming. From The Office, Red Dwarf and QI XL to Spooks and MasterChef Australia, it’s even easier to enjoy your go-to shows and discover new favourites. Jonathan Allan, Interim CEO, Channel 4, said: “Bringing UKTV’s much-loved shows together with Channel 4’s award-winning programmes means more fantastic choice for everyone. Viewers can expect us to continue making it easier to enjoy the programmes they love.” Marcus Arthur, CEO, UKTV said: “With our U service now also available on Channel 4 streaming, UKTV’s popular and award-winning shows can reach new audiences and Channel 4 viewers get even more choice. It’s the perfect partnership, built on putting viewers first.”
👏 Congratulations to Martin Baker, Channel 4's Chief Commercial Officer and MD Paralympic Games, and to Alex Mahon, Channel 4's former Chief Executive, for their New Year Honours. Martin's MBE recognises his outstanding contribution to broadcasting – including his pivotal role in initiating and delivering Channel 4's transformational coverage of the Paralympic Games and championing inclusion on screen. Alex's CBE recognises her exceptional leadership of Channel 4, her unwavering commitment to Public Service Media, and her impact in ensuring the channel remains a bold, disruptive force in British cultural life. Congratulations to both!
