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We are over the moon about being recognised as the best brand overall in 2023 AND one of the best brands over the past 20 years in Germany by the award initiative Best Brands. We owe this honor to all of you playful LEGO® fans and colleagues ❤️ Thank you! #OneLEGOTeam #BehindTheBricks #JustImagine
How do you inspire the next generation? Take to the stage and share your experience and learnings! That is what Ellis, Elly, Camilla and Olivia did yesterday at the Women in Data® flagship event in London. And they had a blast! 💥 Just imagine building a digital world with data.. Now make it real. Join the LEGO® data team today → https://www.lego.com/da-dk/careers/search?category=248fdf7f03f01009a520af48fa2b0000 #DigitalTechnology #womenindata #justimagine #Behindthebricks #Data
We’re excited to share that we have maintained our position as #1 in the Sustainable Brand Index™ 2023 in Denmark within the Hobby & Leisure category 🥳🙌🎉 This means that the LEGO® brand is perceived as the most sustainable B2C brand within our industry, according to Danish consumers. Alero Akuya, VP of Brand Development, said: “We're very proud to sustain the first-place position and pleased that our Danish consumers perceive us as a sustainable brand. We're proud of our achievements so far, but we also know that we have a lot of work ahead of us as a responsible business that wants to create a better world for our children to inherit.” Read more about the rankings here → https://www.sb-index.com/ Learn more about our 2022 Sustainability Progress Report → https://lnkd.in/eKf7cc9g #PlanetPromise #OneLEGOTeam #JustImagine #BehindTheBricks
Colleague led communities give everyone an opportunity to get involved in topics that are important to them. Over the coming months you’ll hear more from our communities but today we are introducing our Women’s Advocacy Group to hear about their plans and ambitions for today and the year ahead. 👀 Find out more → https://www.lego.com/da-dk/careers/stories/WomensEAG #JustImagine #OneLEGOTeam #BehindTheBricks
We’re pleased to share today our annual results for 2022. 🙌 Our CEO Niels B. Christiansen said: “In 2022, the year we celebrated our 90th anniversary, we reached more children with LEGO® play than ever before. Our strong results show the continuing appeal of the LEGO System in Play and the strength and relevance of our brand. I’m very proud of the LEGO team all over the world. The results reflect their amazing creativity, commitment, and teamwork. Thank you!” #OneLEGOTeam #LearningThroughPlay #JustImagine
Would you like to come and play? 🤸♀️ Nancy recalls this being the question she was asked when she was offered her first job at the LEGO Group 🤩. As a LEGO® Designer she is shaping the future of play every day. What makes her role worthwhile? Seeing the reaction on children's faces during testing of the play experiences she has helped create. 😊 Curiosity, collaboration and laughter are at the heart of what she does. Read Nancy’s full blog and find out how you can come and play → https://www.lego.com/da-dk/careers/stories/just-imagine-with-nancy-tsai #JustImagine #BehindTheBricks
Our new research found that two in three kids (68%) want toys to better reflect real-world feelings, yet only a third of kids (32%) say they have seen friends having problems or arguments on TV or online content they consume*. The re-imagined LEGO® Friends Universe is more representative of the world that today’s kids navigate, including characters with neurodivergence, mental health conditions, gender, culture, ethnicity, physical traits and abilities. 🤩🌈🙌☀️ “We hope that when kids play in the new LEGO Friends universe, they’ll see more of themselves in the characters and gain a better understanding of others, helping them navigate their own experiences and, in turn, become better friends,” said Fenella Charity, Creative Lead, Design Director for LEGO Friends. *Source: New research conducted by the LEGO Group focusing on 18,000 kids aged 6-12 years old from 19 countries. Explore the new LEGO Friends play experiences → https://lnkd.in/eqxm5uub Read more about our research → https://lnkd.in/e87-6WbE #LEGOFriends #LearningThroughPlay
Tine still feels the same sense of belonging she felt when she started her LEGO® career 16 years ago. 🤗 In her current role onboarding new talent globally, instilling this feeling is something that she sees as super important when starting your new career journey with us. 🧭 Ready to join the LEGO team? Hear more from Tine and find out how → https://www.lego.com/en-gb/careers/stories/just-imagine-with-tine-vind- #JustImagine #BehindTheBricks #Onboarding
Learning. Innovating. Collaborating. For Lennart, Director for Automation Operations, these are three of the most important elements for his personal and professional growth 🌱 Find out what he enjoys about the culture here and how he and his team live the LEGO® spirit 👐 every day → https://www.lego.com/en-gb/careers/stories/just-imagine-with-lennart-r-ge-harboe-hove- #JustImagine #BehindTheBricks
Proud 🥰. It’s how Ruben feels when he sees LEGO® fans enjoying the play experiences he has helped create. 🙌 From an Intern to Play Experience Design Manager in our Creative Play Lab team, find out more about Ruben’s journey here 🗺 → https://www.lego.com/da-dk/careers/stories/just-imagine-with-ruben-romijnders- #JustImagine #BehindTheBricks
