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Asda will donate the equivalent of one million meals during the start of 2025, as part of a brand-new “Winter Fruit and Veg pledge” with FareShare and the Coronation Food Project. Running from January to March, the initiative will see over 420 tonnes of fresh fruit and vegetables donated to the UK’s biggest charity fighting hunger and tackling food waste. The donation will support FareShare’s nationwide network of charities including afterschool and breakfast clubs, homelessness shelters, and older people’s lunch clubs. As many families face rising heating bills, FareShare will face even greater demand during the colder months, and is expected to deliver 50million meals over the winter period. A variety of fruit & vegetables will be donated as part of the project*, including carrots, parsnips, cabbage, sprouts, pears, grapes, citrus fruits, and potatoes. The donations will be provided via Asda’s wholly owned subsidiary IPL, and continues the support provided by IPL and Asda as part of the Coronation Food Project in 2023. IPL & Asda were an original partner to pledge support to the project and provided 1.2m Christmas dinners during the first initiative – supporting nearly 4000 charities and over 450,000 individual beneficiaries.
We're delighted to announce that the Technical Centre of Excellence for Asda Logistics Services has received the Investors in People (IIP) Platinum award! The IIP awards assesses businesses against nine key indicators around people and leadership areas, helping to drive standards of excellence and develop our colleagues. Only 7% of 50,000 companies hold the Platinum membership, so having been Gold members since 2022, we’re proud to receive this award as a clear indication of our continued investment in colleagues 🌟💚
The Gnome of Christmas Last month, our Gnome of Christmas TV ad went live, and the public have been falling in love with Asda’s Gnomies ever since. The animated adventure features a team of garden gnomes who rise up from the snow to save Christmas. Max, Gnibbles, Gnorma, Gnicky and Gnarla are the stars of this year’s advert and they each spring into action to help Asda colleagues, Maggie and Bill, as they set about transforming their store for Christmas after a snowstorm stopped all but them arriving at work. With over 3.7M views and counting on Youtube, the 2024 Christmas ad and its tiny protagonists have taken the country by storm. Lots of customers have even been taking their favourite Gnomes home, as the festive favourites are also available to buy in stores and online for just £7. Talking about the ad, one shopper commented: ‘Love it! Makes everything sound fun and Gnomely – just like Christmas should be!’. Another said ‘This year’s best Christmas advert. Nothing will beat it.’ Have you seen our advert yet?
Optical With a Clear Vision We know that one of the main reasons people get into optical careers is because they want to help people. That’s why we’ve made our clinics a place where our colleagues have the right support to do what they do best – providing the best care possible to our local communities, when they need it most. And helping more people with their vision.
Our Pharmacists helps millions of customers access affordable, reliable healthcare when and where they need it most. From prescriptions to over the counter advice, we know that our Pharmacists are empowered to give the best care, without unachievable targets. Find out more about a typical day for Rosemary, one of our amazing Pharmacy Managers.
Asda's healthcare teams are helping communities to reimagine the way they receive accessible, affordable healthcare through Asda Stores. With more time to spend with patients, and single price point solutions - hear why Rob thinks this is the best place he's ever worked. #ReimagineRetail
Leading store teams that serve 18 millions customers every week is a challenge that our General Store Managers relish. Find out what it's like to be responsible for an entire store from the perspective of Louise, one of our amazing GSMs. #ReimagineRetail
Many of our 600+ stores are now open 24/7, which means making the most of every hour of the day. Our Night Section Managers are responsible for leading high performance teams overnight to ensure the shelves are stocked for our 18 million weekly customers, whilst not spoiling the shopping experience for those customers who do need to shop at less sociable hours. Find out how Nic runs the replenishment teams at Asda Pudsey. #ReimagineRetail
Imagine being able to have a conversation with every single customer... that's our vision for Data @ Asda. We use data, safely, every day to reimagine the way people shop. From shelf-edge offers, to groundbreaking new concessions, loyalty schemes and even in-store healthcare.
Asda and George have just announced the new Hybrid Flexible Working policy that will affect Head Office colleagues in Leeds and Lutterworth. Find out more via the link below...
