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The next amazing winner we’re shining a light on is Amie Hughes, who took home the award for Innovation in Integrated Urgent Care. Receiving two nominations, Amie has been recognised for her dedication and the invaluable insight she brought to developing a new navigation training programme. By volunteering her knowledge and expertise, she helped ensure the programme was built far more quickly and seamlessly than would otherwise have been possible. A fantastic example of innovation in action — thank you for making such a difference, Amie. #MadeToBeBrave
Our next winner we’re proud to highlight is Salma Aleem, our Care Award winner in Central Services Receiving three nominations, Salma has been recognised for her dedication, compassion and energy in everything she does. She’s been the driving force behind key initiatives including our neurodiversity toolkit, cultural inclusion programmes, EDI newsletter, and gender equality actions — all focused on making sure everyone feels valued, supported and included at IC24. Salma doesn’t just talk about respect — she brings it to life through practical support and by creating spaces where people feel safe to be themselves. Congratulations Salma! Want to get to know Salma a little better? She recently shared her story in a blog post — read it by clicking the link! #MadeToBeBrave See less
We are celebrating the incredible women who make IC24 what it is. From our frontline clinical teams to our support services and leadership, the dedication, compassion and expertise of the women across our organisation help deliver outstanding care to our patients and communities every day. This year, our Gender Equality Colleague Resource Group has been encouraging important conversations across IC24, sharing stories of inspiring women who have helped shape healthcare and the legacy they have left for future generations. They have also been bringing colleagues together in new ways, encouraging people to watch inspirational films and hosting discussions about the stories, challenges and achievements explored in these films. #InternationalWomensDay #IWD #MadeToBeBrave
The next wonderful employee we’re highlighting — and our Link24 Winner for Excellence — is Ellie, our Recruitment Assistant! Ellie was nominated for embodying excellence in everything she does. Her unwavering commitment to high standards, determination to continually improve, and the genuine care she brings to her work truly set her apart. What makes Ellie exceptional is her consistent willingness to go above and beyond. She supports her colleagues without hesitation and is highly regarded by her peers — not only for her competence, but for the way she makes people feel supported, valued, and motivated. She is an outstanding example of excellence in action and a real credit to IC24. Congratulations Ellie! #MadeToBeBrave
Our first winner in the spotlight is Katie Barker, who has received the Patient Safety Principles Compliments Award for earning the highest number of patient compliments across all of our hardworking Health Advisors. This new award celebrates something truly special — the power of positive patient feedback, and the staff whose compassion, professionalism, and kindness inspired the greatest number of compliments from patients over the past year. Patients shared their thanks with Katie and the 111 service for the outstanding support and care they received, highlighting the real difference this team makes every single day. Congratulations, Katie, and thank you for the incredible care you provide! #MadeToBeBrave
It was a pleasure for us to welcome colleagues from Devon Partnership NHS Trust to our Norfolk Contact Centre. During the visit, we shared our experience as providers in developing our NHS 111 and Clinical Assessment Services, with a focus on ensuring patients with mental health care needs can access expert support in a timely and effective way. The team were also introduced to our Unscheduled Care Coordination Hub. We are grateful to colleagues from East of England Ambulance Service NHS Trust and Norfolk Community Health and Care NHS Trust who took the time to demonstrate the work taking place in this area — live on shift — highlighting the strength of partnership working across the system. We look forward to continuing to collaborate, support one another, and share ideas and innovation as we work together in this vital sector.
Yesterday we were proud to host the Link 24 Awards, celebrating the incredible colleagues who make IC24 what it is. Our winners deliver outstanding care and support across IC24, and we’ll be spotlighting their achievements in the coming weeks.
In 2025, our clinicians supported 359,653 patients who called NHS 111, offering expert clinical advice when it mattered most. #NHS111 #MadeToBeBrave
In 2025, IC24 answered over 1,000,000 NHS 111 calls, supporting patients when they needed us most. A huge thank you to our dedicated teams who make a difference every day. #MadeToBeBrave #NHS111
Get to know Ollie Smith, our Listening into Action Lead and wrestling champion! 💪 Ollie is driving positive change across IC24, ensuring that every colleague’s voice is heard and acted upon. From improving processes to empowering teams, he’s making a real difference every day. Read more about Ollie’s journey by clicking the link! #MadeToBeBrave #MeetTheTeam
